A Unique Custom Cosmetic Experience with ABBI
Joanna Ifergan, biochemist and co-founder of ABBI , says: “ A tailor-made, accessible cosmetic , focused on well-being.” For her, the beauty sector must adapt to the unique needs of each skin. In 2017, Joanna and Frédéric created ABBI , an innovative French brand based on Authenticity , Well -Being, Beauty and Individuality . This brand is revolutionizing skincare by offering personalized products, evolving according to the specific needs of each user.
After years of development, ABBI has developed an Artificial Intelligence capable of accurately analyzing about twenty areas of the face according to eight criteria of skin problems. With thousands of skin profiles already analyzed, the results of ABBI 's AI agree with an average of nearly 97% with those obtained by a dermatologist.
Available on the Abbi.care website, accessible via smartphone, computer, tablet and even connected mirror, this technology creates a real "digital double". The user simply validates their selfie , and the complete diagnosis appears on the screen with personalized recommendations.
Unlike personalization offers that are too often limited to skin "typologies", ABBI adopts a deeply individualized approach, stating that "there are as many skins as there are human beings, nearly 8 billion! Not to mention that each skin evolves according to the seasons, lifestyle habits, the environment and quite simply over time, inevitably creating as many variations to take into account to meet the needs of each skin at any given moment."
Their goal? To put the power of technology at the service of all to offer unique rituals , adapted to each person with formulas that exclude any ingredients deemed controversial by the brand.
InLab care is custom-made by hand and delivered within 48 hours. Designed with active bases and active ingredients selected for their quality and effectiveness. This cream, which comes in more than 93,000 combinations, is engraved with the recipient's first name and is prepared in a clean room. It guarantees maximum customization, effects verifiable by a new diagnosis, recommended every 30 days, which follows the natural cycle of cell renewal.
ABBI 's Fresh Activ range allows you to adapt your daily care according to the specific needs of the moment, skin needs always influenced by various factors such as diet, fatigue or hormonal changes... After an analysis with "Skan My Skin", ABBI 's AI recommends an active cream base and three active concentrates from ten available. This DIY - Do It Yourself format thus offers total flexibility, day care or night care, you adapt it according to each desire of the moment. As Frédéric sums up: " ABBI 's DIY, it adapts, it adopts ."
